The digital revolution has transformed the healthcare industry by fundamentally reshaping how pharmaceutical/biotech organizations operate in portfolio planning, drug development, direct-to-patient marketing, reimbursement, brand building and other vitally important areas. New technologies and their applications are giving stakeholders tools to improve efficiencies, discover new business opportunities and improving patient outcomes. As new digital technologies continue to shape and reshape the industry, it is imperative to understand the vision and challenges of driving such digital innovation. Our panel of industry experts will discuss –    

Understanding what Digital Innovation for Biotech/Pharma is, and what are the key priority areas

Evaluating current digital maturity and understanding challenges faced by BioTech/Pharma organizations in driving digital innovation

Key Approaches taken by pharma/Biotech to drive Digital Innovation

Key strategies/pointers to drive success

How to effectively measure success and business impact of digital innovation