In a world where we are used to personalizing everything from online shopping to music suggestions, why should the world of healthcare, medicine, and life sciences be any different? Personalized medicine has the ability to tailor therapy with the best response and highest safety margin to ensure better patient care. For device and drug manufacturers, PM provides an opportunity to develop innovations and drugs that addresses targeted population groups with pharmacogenomics and individualized drug therapy. And, for healthcare providers and payer insurances, earlier diagnoses, risk assessments, and optimal treatments increases better and faster healthcare outcomes leading to lowered costs. Discover what personalization opportunities are currently available and where healthcare can move to, to better serve patient and member needs.